How Can Be Successful In Pinterest Marketing

Pinterest has become a familiar word with all online marketer as well as the youth around the world in these recent years. Most people who have used Pinterest in their business, show that Pinterest is an excellent place to introduce their products or services to clients, and it has attracted effectively the amounts of clients come to their business.  However, why did these online marketers choose Pinterest Marketing for their business rather than choosing another online marketing network?

  • More than 100 million users access to Pinterest per month.
  • Most of the users are under 45 years old.
  • Approximately 2/3 posted contents are from businesses and entrepreneurs.
  • More than 80% users plan to buy products or services through Pinterest.
  • More than 60% users plan to buy products and services when they see it on Pinterest.
    Pintest Home

Because of these factors, the numerous of new entrepreneurs are willing to join and do their business in Pinterest, and if you are one of them, here are 18 methods that you should follow through in order to succeed in Pinterest market.

  • For new users (Pinners):

  1. Make sure your business name is on your profile, and it will be really great if you use your user name as your business name.
  2. Should have a short introduction about you as well as your business in your Pinterest profile. It will help the visitors and other users know more about you and your business.
  3. Should connect with your social networks like Facebook or Twitter. By this connecting, you can increase rapidly the number of followers.
  4. Do not forget to add your website URL in your profile.
  5. Must have a regular pin on your page.
  6. Try to pin a lot of creative and interesting pages in order to make your page more interesting.
  7. Should tag some others pinners under your products’ description or article.
  8. Comment on other pinners’ posts.
  9. Try to pin from different sources as much as you can – should be more than 4 or 5.
  10. Should have some video pins.
  11. Only use attractive and interesting pictures and must have a great description about your products or services.
  • For Pinners who have joined Pinterest for a period of time:

  1. Try to find some new interesting and attractive pictures for your Pinterest page by using searching tool on Pinterest.
  2. Try to use several keywords under your products or services, so other pinners can find and re-pin it easily.
  3. Make sure you have at least one Pin It (the button under each article or products). It helps the viewers can share your content in Pinterest easily.
  • For successful Pinners:

  1. Should renew the old pictures and contents to attract more viewers.
  2. Usually update your Pinterest profile.
  3. Try to connect your clients with each other by introducing them with each other.
  4. It will be great that you can create a Pinterest contest. This is a good chance to increase and attract more Pinners come to your page.

In fact, there are a lot of things that you have to know and do if you want to join Pinterest marketing.

  • Create Pin Board:

After creating an account, creating a pin board is a next necessary step. You must use as well as add some interesting information and pictures about your products or services in order to attract the viewers and other users.

  • Create Pin:

Actually, some individual Pin only has the title or photographer name, and you can use it, but you must add some more information to make it more interesting. In case, if you do not have any interesting pictures for your page, you can create a new Pin board by re-pin from others pinners. Pingroupie is also a perfect page for you to do this.

  • Optimizing Your Pinterest Page With Your Website:

Marketing in Pinterest is not only about pinning and optimizing your Pinterest page. It also includes integrating your Pinterest with your web page. Actually, it is not difficult for us to add Pinterest on your website, and if you do not know how to do, you can ask the web designer or developer help you do that.

This is some of successful brand name and Pinners in Pinterest Marketing. Through these successful Pinners, you will know the reason why their contents have been attracted the amounts of viewers and followers in order to help you increasing the conversion rate for your business.

  1. Lowe’s – Only talk about one specific topic

Lowe’s has more than 3.5 million followers, they have succeeded in building their presence with the viewers by focusing on one topic “Grillin and Chillin” and “50 Project Under $50”.

  1. Martha Stewart Living – More is better

This is the successful company in Pinterest. They provides to the viewers (approximately half million viewers) more than 126 contents and 13.000 pins. One of its interest is that different pins will serve different purpose, and it has brought a lot of interesting things to the viewers.

Martha Stewart Living
Martha Stewart Living
  1. Self Magazine – Different time has different pin

Self Magazine has more than 200 thousand followers. Their content will be changed base on the seasons. With this idea, it has attracted a lot of viewers and followers.

  1. Today Show – Regular Pin

By pining regularly, Today show has had more than 23 thousand pins and have more than 106 thousand followers.

  1. Ellen DeGeneres – Only Do What You Know You Can Do Best

This is the page of a famous comedian – Ellen DeGeneres. Her Pinterest only talks about what she knows which is about comedy, and it effectively brings her more than 260 thousand followers.

  1. L.Bean – Focus and care about customers habits

This page has successfully built impression with approximately 5.6million followers in Pinterest. They come to their customers by focusing on clients’ demand, such as fishing, fun outdoor activities.

  1. Mashable – experience the interesting things

Mashable is one of the rare successful blogs in Pinterest network with more than 1.5 million followers and thousands of pins. Mashable has successfully made other pinners want to share their blog because of its interesting pictures and contents.

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